Narrative research, tracking & interventions.

Our Approach

We operate on a modular, project-by-project basis through a collective of collaborators who are aligned in our commitment to cracking the codes of dominant narratives and infusing transformative narratives into the world. Each project team is selected depending on the needs of the case.



For ongoing campaigns and organizational strategies, we provide one-time and iterative narrative reports: panoramic analyses of narratives. You ask the questions. We interpret and provide key insights on the shape of narratives as they happen.



Cultural narratives are present all around us. We work with organizations, movements and activists to track narratives as they show up in public online spaces.



We believe in the power of narrative interventions, which work at the level of core logics and worldviews to inspire action. We plan, design, create, and test strategies for narrative interventions.