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The curriculum is a self-directed learning journey to share the Culture Hack Labs approach, methodology and tools.
The Culture Hack Methodology distills 10 years of research and development by groups of radical thinkers, movement leaders, poets, hackers and artists.
This seven-module educational tool supports narrative practitioners in understanding the ontological shift (a shift in the fundamental ways we perceive, relate to, and engage with the world) needed to disrupt the core assumptions of capitalist modernity and equips them with the tools to transform the critical narrative landscapes of our time.
Over the years Culture Hack Labs has intervened in many different narratives around the world. We invite you to read our case studies and watch the documentaries to have a deeper understanding of the work we have done and continue to do.
It is important to remember that this is a living method and we invite you to make it your own.
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Introduction
We open by exploring the metacrisis and its cultural roots. You will delve into the transformative power of narratives and their role in shaping systems and actions in the world. We share the Culture Hack Labs approach to Narrative-Led Systems Change: Justice plus Onto-Shift, which emphasizes that demands for justice must be paired with a deeper shift in ontologies—the fundamental ways we perceive, relate to, and engage with the world.
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Step 1: Ask
Learn to craft a Point of View statement, a crucial step that outlines your narrative intervention’s context, goals, and guides your journey through key questions about identity, motivation, desired outcomes, and methods of change.
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Step 2: Listen
Transform your Point of View (POV) into a Listening Model, enabling you to identify Narrative Communities in narrative space. You will learn about big and small listening techniques, collect relevant data and sort your data into Narrative Communities.
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Step 3: Understand
First you will analyse the Attention, Network and Power, as well as the Language of your Narrative Communities. You will then Map the Communities using Justice-Ontology axes to reveal key patterns and positions – building on the “Justice plus onto-shift” approach introduced in the Introduction. Finally, you will identify where the Window of Discourse sits and where we want to shift it. This is the foundation for your narrative intervention strategy.
Module 4: REFRAME
Let’s get practical! This module supports your development of a Narrative Strategy to intervene in the narrative space. You will identify your Audiences, your Narrative Objectives, and start the Reframing process where you decode the narrative from your chosen Narrative Community and recode, or reframe it.
Module 5: HACK
In this module, you’ll learn to execute a culture Hack using your Narrative Strategy and Point of View. We’ll define the message, meme, tone, media format, and optimal moment for your hack.
Module 6: ITERATE
This module will focus on success metrics and how we learn and iterate Narrative-led Systems Change interventions through our trials and errors.
Curriculum Glossary: A glossary of terms relevant for narrative work.