Step 2: Listen

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Introduction
This step will guide you in transforming your Point of View (POV) into a Listening Model, enabling you to identify Narrative Communities. The Listening Model is another term for “narrative research”: it sets the parameters for the data collection and analysis process. Defining your listening model must be guided by why you want to listen …
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Develop a Listening Model
So let’s get specific and design our Listening Model! The more specific you are, the more accurate the view you will obtain of the narrative landscape. You should be looking at the following parameters when building your Listening Model: Below is an example Listening Model from the TOT example we introduced earlier. Big Listening – …
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Identify Narrative Communities
Before identifying Narrative Communities, two tips for easy listening: Tip one – when listening, try to think about two broad categories of conversation: Tip two – you might want to sort your data into insights (e.g. What are the overall trends and patterns? Who/What are the most influential voices? What are they saying? Do they …