Introduction

We open by exploring the metacrisis and its cultural roots. You will delve into the transformative power of narratives and their role in shaping systems and actions in the world. We share the Culture Hack Labs approach to Narrative-Led Systems Change: Justice plus Onto-Shift, which emphasizes that demands for justice must be paired with a deeper shift in ontologies—the fundamental ways we perceive, relate to, and engage with the world.

Step 3: Understand

First you will analyse the Attention, Network and Power, as well as the Language of your Narrative Communities. You will then Map the Communities using Justice-Ontology axes to reveal key patterns and positions - building on the “Justice plus onto-shift” approach introduced in the Introduction. Finally, you will identify where the Window of Discourse sits and where we want to shift it. This is the foundation for your narrative intervention strategy.

Step 4: Recode

Defining Narrative Objectives & Audiences

Now you have mapped the narrative space, let’s get practical! We will develop a Narrative Strategy to intervene in the narrative space. This step will focus on Narrative Reframing: the process of transforming frames in specific narrative communities to support your Point of View. We will first define our Audiences. Your Audience is the group you …
Decode & Recode

You will first select a representative message of the target narrative community you wish to evolve. You will then Decode this message. Finally, you will Recode the message – which will be the basis of your hack. A simple way to guide you through this Decode → Recode process is to use the metaphor of …
Develop your Narrative Strategy

Now that we have a recoded narrative, we can create a Narrative Strategy. A Narrative Strategy is a taking stock moment, a synthesis point combining your Narrative Objectives and reframed message. The importance of the narrative strategy is to better define how to disseminate our new frames in the current conversation (more on this in …

The Culture Hack Method

The Culture Hack Method

Introduction

Step 1: Ask

Step 2: Listen

Step 3: Understand

Step 4: Recode

Step 4: Recode

Defining Narrative Objectives & Audiences

Decode & Recode

Develop your Narrative Strategy