Step 5: Hack

The first step is choosing the right medium to bring your message to life in the eyes of your audience

In the previous step, we developed a message: the translation of your new frames into words. Every choice of word matters: the verbs, adjectives and subjects all shape what your audience sees and feels. A strong message activates the metaphors, frames and ideologies aligned with your narrative strategy. 

But that message by itself is just a small manifesto about your narrative intention… now we need to translate it for your audiences.

We reach your audience with your message by going through the Hacking Tree: 

1. The Media (the format of your hack)
2. The Meme (the hashtag or slogan)
3. The Tone (the emotions we want to convey)
4. The Hack (space, scale & moment to launch)

We will then think about logistics (timeline, budget & plan) & Iteration (prototyping & evaluation).