Introduction

We open by exploring the metacrisis and its cultural roots. You will delve into the transformative power of narratives and their role in shaping systems and actions in the world. We share the Culture Hack Labs approach to Narrative-Led Systems Change: Justice plus Onto-Shift, which emphasizes that demands for justice must be paired with a deeper shift in ontologies—the fundamental ways we perceive, relate to, and engage with the world.

Step 3: Understand

First you will analyse the Attention, Network and Power, as well as the Language of your Narrative Communities. You will then Map the Communities using Justice-Ontology axes to reveal key patterns and positions - building on the “Justice plus onto-shift” approach introduced in the Introduction. Finally, you will identify where the Window of Discourse sits and where we want to shift it. This is the foundation for your narrative intervention strategy.

Develop a Point of View

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The first part of the Culture Hack method is to collectively ask the correct questions in order to develop a point of view statement. It is essentially a statement that outlines the context and goals of the narrative intervention you want to engage in.

The point of view statement is your compass to guide you through your journey. It helps us create a shared understanding of what we are trying to achieve.

It asks four questions:

1) Who are you? Who is working on the intervention? What are their skills and capacities? Who are the stakeholders?

2) What is the motivation for this intervention? Why does it matter? What important facts determine the scope of the project?

3) What is the desired outcome of your narrative intervention? What is the impact this intervention can make? How will the narrative space shift? How can you measure change?

4) What must you do to achieve this goal? How will you (and your partners) create the change that you desire?

This is the POV from the Territories of Transition (TOT) intervention:
“We are a coalition of Indigenous and non-Indigenous land defenders; we see that the narrative of land ownership reinforces the separation between human and nature. Therefore,we want to deepen the conversation of Land Back. To do this, we must remind ourselves that as a movement, we need to slowly return to right relations with Mother Earth.”

The Culture Hack Method

The Culture Hack Method

Introduction

Step 1: Ask

Step 2: Listen

Step 3: Understand

Develop a Point of View