Introduction

We open by exploring the metacrisis and its cultural roots. You will delve into the transformative power of narratives and their role in shaping systems and actions in the world. We share the Culture Hack Labs approach to Narrative-Led Systems Change: Justice plus Onto-Shift, which emphasizes that demands for justice must be paired with a deeper shift in ontologies—the fundamental ways we perceive, relate to, and engage with the world.

Step 3: Understand

First you will analyse the Attention, Network and Power, as well as the Language of your Narrative Communities. You will then Map the Communities using Justice-Ontology axes to reveal key patterns and positions - building on the “Justice plus onto-shift” approach introduced in the Introduction. Finally, you will identify where the Window of Discourse sits and where we want to shift it. This is the foundation for your narrative intervention strategy.

Introduction

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This step will guide you in transforming your Point of View (POV) into a Listening Model, enabling you to identify Narrative Communities.

The Listening Model is another term for “narrative research”: it sets the parameters for the data collection and analysis process.

Defining your listening model must be guided by why you want to listen (as outlined in your POV). Imagine you have a big ear that can listen to many people’s conversations about a specific topic. What are you most interested in listening to? Your listening model codifies the different activities you will have to engage in in order to answer this question.

We differentiate between two types of listening, big and small listening:

Small Listening allows us to identify nuances and texture in narratives through the manual collection of data. This could include interviews, questionnaires, surveys, news articles, an assembly in your community, etc.
Big Listening identifies broader patterns in the narrative space using big data sets. This is normally collected by social listening tools.

The key outcome here is for you to determine what types of listening you need to do given your Point of View. A Listening Model can be as complex or as simple as you need it to be.

Our aim, once the data is collected, is to identify the key Narrative Communities. A Narrative Community is a group of people talking to each other about a specific topic (we will dive deeper later on in this module).

When we define our listening model, it is important to be as specific as we can. The next page will help you get specific when developing your Listening Model and collecting data

The Culture Hack Method

The Culture Hack Method

Introduction

Step 1: Ask

Step 2: Listen

Step 3: Understand

Introduction