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The Culture Hack Curriculum


Listening Tools for Small Listening:

  1. Surveys, interviews and polls.

Both methods can help you collect qualitative data from participants. Choose the method according to the depth and needs of the subject.  For example, if you prefer to collect more complex data, then choose an in-depth interview with few questions; on the other hand, if you need simple data quickly, then go for a survey. See our annex on how to develop and conduct polls. 

  1. Manual collection

Manual collection is reading through websites, social media posts, documents and articles to identify language and shared narrative patterns.

  1. Memex

Memex is a useful tool for manual collection as it is an open-source software that can help you save and organize your bookmarks, underline, annotate, and share what you find online. 

  1. Zotero

Zotero is a free and open-source reference management software to manage bibliographic data and related research materials. It includes features such as web browser integration, online syncing, generation of in-text citations, footnotes, and bibliographies, as well as integration with the word processors Microsoft Word, LibreOffice Writer, and Google Docs.

  1. Data Scraper (Chrome Extension)

Any data scraper tool can help you scrape any HTML web page. You can extract text, tables and lists from any page and turn them into CSV files, APIs or spreadsheets. It’s useful to browse academic articles, mine the text and build a corpus that could be helpful for linguistic analysis. 

Listening tools for Big Listening:

  1. Media Cloud

is an open-source platform for studying media ecosystems. The tools of this software are designed to analyze, visualize and deliver information to answer quantitative and qualitative questions about the content of online media, it collects most of its content through the RSS feeds of media sources they follow, they only have data from the media sources from the time they started scraping its RSS feeds.

  1. Socioviz

Is a free social network mining and network analysis tool for Twitter, with this platform you can analyze any topic or hashtag, discover global trends on Twitter, identify influencers in a conversation and export data for analysis in any other data visualization software. 

  1. Culture Hack Platform

An integrated set of tools and techniques to track, research and intervene in cultural narratives. We capture and map large volumes of social data then analyze the networks, language, and deep logics of the narrative to develop actionable insights for strategic narrative interventions.

  1. Gephi

Gephi is a free open-source software for visualization of networks and graphs. It can handle big-data sets, reading files in .csv, .gexf and .gephi. Gephi includes a number of useful metrics such as centrality, community detection and random layouts. It can do real-time visualization as well as over time comparisons of data

  1. NodeXL

NodeXL Basic is a free, open-source template for Microsoft Excel 2007, 2010, 2013 and 2016 that makes it easy to explore network graphs.  With NodeXL, you can enter a network edge list in a worksheet, click a button and see your graph, all in the environment of Excel.

Public APIs: Some websites have public APIs to gather data, such as Twitter, Reddit or Instagram, many others also have Python packages that make it easier to access the data you might need: Tweepy for Twitter or PRAW for Reddit.