Attention, Network and Power

Now that we have developed a listening model, collected the data we need, and identified narrative communities, we can start mapping our narrative communities in the narrative space.

Remember that a narrative space is where related narrative communities live. To map narrative communities we look at three key criteria: attention, network and power.

For Attention we try to find the narrative communities that are bigger and have more interactions than others. This allows us to see which narrative communities are the most important in the narrative space.

After this we take a deeper look at these important narrative communities. We do this by understanding the NETWORK of the narrative communities by studying the way the network is formed and how people are related.

Once we understand this, we can start to see the overall POWER structures within the narrative space. Narrative communities that have the most attention and network interactions over time have the most POWER.

This process effectively maps the power relations of the narrative space and helps us to determine which are the target audiences for our culture hack.

An important thing to remember here is that narrative communities are dynamic, and in movement all the time. As culture hackers, we need to be sensitive to the dynamics in a narrative space in order to understand the right moment to conduct a hack. 

Remember that culture hacking is only for self-defense. Wax on, wax off. Ciao.